MasterCard and Literacy India’s joint venture towards transforming lives

MasterCard and Literacy India’s joint venture towards transforming lives

Throughout the world, MasterCard’s principal business is to process payments between the banks of merchants and the card issuing banks or credit unions of the purchasers who use the its brand debit and credit cards. The multi-national financial services corporation has supported Literacy India for over 3 years, under its ‘Corporate Philanthropy’ initiatives.

With similar goals towards empowering women economically, MasterCard has continued to invest in Literacy India’s off-shoot project ‘Indha Craft’ by providing funds for its vocational training program and entrepreneurial development.

In one of our recent collaborative interactions, their group’s Corporate Philanthropy and Citizenship Head, Patricia Devereux, conducted an online Skype session with our women artisans located in remote villages, to know more about their financial struggle, how they’ve progressed so far and provide motivation to keep up the effort. She was quite impressed with the discussion and gave a positive feedback about our enterprise & its work, to MasterCard Foundation’s Board.

While sharing their views regarding our joint partnership, Vice President of Communications, Kate Hegarty shared: “MasterCard is proud of its multi-year relationship with Indraani and Literacy India. We support women’s entrepreneurship and business literacy so that our beneficiaries learn new skills for personal development and economic advancement, like weaving and bag making. Indraani’s work is life changing for so many women. Thank you for the difference that you make to those in need.”

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