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Indha Craft

Indha – Literacy India:

A unique partnership joined with the proverbial umbilical cord. While Indha is an independent enterprise, it continues a unique relationship with Literacy India as partners. Literacy India is the training and capacitating partner and Indha provides employment opportunities for artisans with the potential to create world class products. In addition to this, Literacy India also provides the channel for Indha’s CSR Sales for its handcrafted products. Together, they create a complete eco-system promoting a RISK FREE Micro Entrepreneurship business Model for Village Level Artisans.

Vision statement

To create sustainable livelihood opportunities for women in rural India and improve their economic and social
condition, enabling them to live a life of dignity

To make opportunities
for livelihood available
to all rural woman
through Indha.

To develop sustainable
handicraft units providing
a permanent means of
income generation.

To enable funding for
other projects of
Literacy india through
profits generated.

Objectives

 

01

To develop Brand Indha, recognized
internationally by communication its
mission and promoting quality products

02

To tap into the exhaustive skill set available
in rural India and train the workforce to be in
sync with market requirements

Short term goals

Provide employment opportunities to minimum of 350 women in rural India after their training as artisans in Literacy India.

Long term goals

01

To increase the number of women artisians to 1500 and to generate fair profits to enable grants to Literacy India for scaling other projects

02

Both these goals will be achieved through scaling the current revenue from the current $90K to $1M in 5 years

03

Create robust marketing and sales platform to support the sales and revenue of our products as well as create a channel for other partner’s products where required

04

Ready platform or companies to invest CSR funds or run CSR programs through Literacy india as a partner