Doodle into Craft
There had been lots written about Doodle Art across the world as to how it is distressing and can be meditative. This is also found to be hip and Spiffy used in many accessories by World famous Designers. I thought we could use the Doodle Art into our Block Prints and our Embroideries which further gets shaped into Products. To develop a taste for such designs, we had to get out there and take that chance. I was pleasantly surprised that many of Today`s Generation took a liking for this in our line of Furnishings and Bags with some Unique Doodles.
Our Artisans did ask us innocent questions about what the artwork meant, though they enjoyed working on it simultaneously.
I needed to imagine a living Room where in this work of Art would stand out, leading to a new trend and style. I felt pride that we could blend Joy of Creating something, and at the same time convert this into Craft impacting lives. Since then, Our Doodles became our original in the line of designs especially on Men`s Apparel we have started using, Our Recent Shirt Material was a major hit. We used doodles of Masks of different kinds, Bicycles, Autorickshaws, Geometrical designs etc. Our Stoles, Scarves and Bandana Block Prints were quite Popular.
Captain Indraani Singh,
Founder – Indha & AirIndia Commander