Category: Blog
Indha is Featured in 70 best shopping sites in India by Grabon
| Looking to shop online? Let that be fashion, home and kitchen appliances, or even automobile parts, there are several companies out there offering these amazing products that you can simply order from the comfort of your couch. Here’s a list of 70 such sites. Read more… |
Read More about this article on https://blog.grabon.in/best-online-shopping-sites/
Handmade Gifts are the Best Kind As Each Piece Will Be Unique. But Better Yet are Handcrafted Gifts That Come with a Social Purpose (2021)
If you have an eye for creative, intricate and artistic things you will love Indha – a company that offers handcrafted and handmade products. With each product being handcrafted to perfection, you will find the perfect gift in no time! Take a look. Read More…
Indha on #World FairTradeDay with #BuildBackFairer
Literacy India`s Indha project is a Fairtrade brand .Indha was started by Literacy India as an offshoot of Project “Karigari” – a platform under which Literacy India trained over 10,000 women were later turned into skilled Artisans. Right now we have 300 plus artisans fully engaged. Handcrafted products are unique and authentic. Skilled artisans pay attention to intricate details while showcasing their #KalaAurKarigiri. Handcrafted with love, they are designed to perfection. A lot of hard work goes behind the crafting of these products.
Gift of Joy this Mother’s Day
Every Mother is Special. She has Poise and She is the Ultimate Lady. Gifting our specially handcrafted Clutch Purses to your Mother is going to make her day. Times are Tough due to Covid19, this Gift is a Gift of Joy. Make her Day. To one mother from another Artisan who is also a mother. Over 350 artisans from West Bengal, Rajasthan, and Haryana come together to create a range of products, a happy marketplace of things. Visit us at https://indha.in/ Crafty Designs and Handmade, Hand-embroidered Clutches gives a class and niche to the item.
Unique Living Room Decor
Indhacraft`s unique collection of living room home decor is specially handcrafted for your homes.
Beautiful Cushion Covers to adorn your Living Room Sofa with exquisite Tribal hand Embroidery and hand block printing. The joy of Handmade and Happy Craft brings positive vibrations to your homes. A Great set for Gifting During Diwali, Weddings, etc as it comes with a lovely Pouch as a Gift Wrap. India helps Environment and Empower Women from the Rural underserved background to create such a beautiful handmade Bag. Your Choice will change the lives of these Rural Artisans and we can be part of Make in India products. We promote Indha is India.
IT’S NOT ABOUT CRAFT
IT’S NOT ABOUT CRAFT
The COVID-19 pandemic has shaken India`s economy to the core. Though everyone has taken a hit, some have been hit more than others. The rural artisans are amongst those severely impacted. According to government figures, there are an estimated seven million artisans in India, however other sources peg the number to 200 million. The artisans constitute the backbone of India’s Handicraft sector, but at the time of duress are left to fend for themselves. Though some craftworkers do own land, millions do not. These landless artisans are forced to work as landless farmers or to migrate to cities as daily wage labourers. This puts the entire sector of traditional handicrafts at risk.
We at Indha Craft (www.indha.in) have been trying to revive the receding Indian handicrafts sector by creating a market for the products across India and abroad. Global markets are slowly evolving and have begun to like the handmade, thereby giving hope to rural artisanal communities.
The lockdown has unfortunately impacted the lives of these communities once again. Due to the pandemic, markets have collapsed. These artisans are forced to traverse uncertainties and turn towards daily wage work to sustain themselves and their families. This lockdown has taken away their livelihoods and any kind of survival security. With the forced migration, they also face health risks posed by the pandemic.
We would like to make an appeal to support the impacted artisan families whom we are unable to help. Indha Artisans are at the brink of losing hope, and they need financial support to stay positive and with the belief that this too shall pass.
We are reaching out to all you Indha supporters to contribute whatever possible so that the artisans can sustain themselves for a month. We expect the markets to open soon with IndhaCraft gearing up to market Indha products soon.
Your smallest contribution could be one`s day`s ration for a Family.
Click here to donate online https://www.literacyindia.org/relief-fund-for-poorest-of-the-poor/
Captain Indraani Singh,
Founder – Indha & AirIndia Commander
Doodle into Craft
There had been lots written about Doodle Art across the world as to how it is distressing and can be meditative. This is also found to be hip and Spiffy used in many accessories by World famous Designers. I thought we could use the Doodle Art into our Block Prints and our Embroideries which further gets shaped into Products. To develop a taste for such designs, we had to get out there and take that chance. I was pleasantly surprised that many of Today`s Generation took a liking for this in our line of Furnishings and Bags with some Unique Doodles.
Our Artisans did ask us innocent questions about what the artwork meant, though they enjoyed working on it simultaneously.
I needed to imagine a living Room where in this work of Art would stand out, leading to a new trend and style. I felt pride that we could blend Joy of Creating something, and at the same time convert this into Craft impacting lives. Since then, Our Doodles became our original in the line of designs especially on Men`s Apparel we have started using, Our Recent Shirt Material was a major hit. We used doodles of Masks of different kinds, Bicycles, Autorickshaws, Geometrical designs etc. Our Stoles, Scarves and Bandana Block Prints were quite Popular.
Captain Indraani Singh,
Founder – Indha & AirIndia Commander
FROM A DISTANT LAND
 |
| Villages of District Purulia is primarily forested all around. Thes Forests are lush Green and full of herbal plants that may be the reason most of the Tribals took care of themselves with no hospitals for miles in these villages. Forest is full of Wild Elephants besides other small animals. Indha happened in the community because of Mother Lode “Literacy India”. It set up shop with a centre opening in Village Lowakui, Block Baghmundi, District Purulia, right in the middle of the Forest. Those days Mao activities were in full scale with every now and then acute problems with the Govt. However Literacy India centre worked peacefully without any hitch. Work spread from Lowakui village to Raghunathpur. Village houses in Raghunathpur are painted beautifully, it made us wonder about their latent talent of the Village folks. Women would sing in their homes while doing house chore, they would dance in bright colour sarees during festivals. Indha explored with their skill with embroidery and Stitching. |
 |
|
| They were trained, and what we found that they were natural, their needlework with little training blossomed which the world had to see. Women would do their household chores, then get their children from nearby govt school where Literacy India is already running its educational program, they would sit down with their needle and thread. Technology played a significant part, we would design a basic sketch in Gurgaon, then email it to Literacy India coordinator in Purulia, the description would reach the Raghunathpur centre and Voila ! the vivid, colourful needlework would be the product of the day. This became a natural pattern for us, and the number of women multiplied started working on a variety of embroidery. These Designs, in turn, become a part of many Table Runners, Cushion Covers, Bags, etc., we created a market with these designs and these talented hands. This Tribal Woman could be heard singing happily while going back home with the money at her remote village sent to her from all the way from Posh Gurgaon. Most of these Tribal Women have never gone beyond a few communities in her life while the work travelled the world. We feel proud of taking their work to Everyone. |
 |  |  |  |
Captain Indraani Singh,
Founder – Indha & AirIndia Commander
People and Planet
Its been sometime since I wrote about our Social Venture “INDHA” which aims at empowering underserved women and makes sure it builds sustainability in its overall growth.INDHA`s prevailing belief in people and its planet made the overall progress slow yet had been able to create a whole lot of awareness about its work on various products.
Businesses don’t thrive on these, do they ? its all about how much Profit you made with the Capital in hand. The loss is never welcome in businesses. However, there had been a struggle in shaping the foremost, our women from the community, who are not only gifted and they gained with the training invested on them.
Capacitating them had been the hardest due to varied literacy levels of these Adults. INDHA`s everyday work goes around to cover more ground that is to work around their conservative ideas and beliefs, to build their confidence and finally work on their Aptitude/ Attitude towards the Quality finish so that our Buyers be amazed by its beauty and talent.
The overall transition had been to build the whole eco-system which tested our Perseverance and Patience at every level. Indian Villages has its own set of challenges due to its remoteness and lack of all kinds of amenities. The process continued with Handful of people getting ready, with more prepared in the wings.
The End product created had to be beautiful and amazing for INDHA with quality to be remembered by – this wasn’t easy either –Many days went by thinking “what would catch People `s eye and things which would remain with them forever”.
The word “utility “ word was significant for us as we all somehow use something or the other, in our daily lives; therefore INDHA focused greatly on Utility products and the same for gifting could be promoted amongst Event Managers & Corporate Buy.
INDHA designs focused on always creating something handmade, handcrafted and use of Raw Material which could be recycled and Earth Friendly, therefore, furthering our cause of “People & Planet “ in harmony.
We found many fashion Boutiques trashed their fabric – each small piece was beautiful and held a potential of being recreated into something Niche.
Our Production started & scaled from Village Bajghera, Haryana, then to Rajasthan, Delhi and West Bengal – these Pieces were put together like a beautiful artwork in harmony to produce something we all would use it at our homes.
New Artisans could hone their skill in stitching these pieces together and designs created had vivid combination, their own story of craft, and talent exhibited was something to reckon with, as we were encouraged by Buyer`s awe.
A Great High when World chose our products in many exhibitions, at Retails and also for Corporate Gifting – to name a few these are – A Dustbin, A Pen stand, a Dairy, a Quilt, Bags of all kinds and several Furnishing Items.
Change is happening – Many Companies have changed their Choices of gifting, they have started choosing Products which are giving work to Rural poor, Empowering the Women. The hint of Pride is noticed by many Indians while using our products. Many have expressed that they love the fragrance of Indian-ness in our products.
This gives us the Courage to continue as the People`s Choice is growing.
Best wishes,
Captain Indraani Singh
Founder – Indha & AirIndia Commander
MEET THE ARTIST – Shellie Singh Rana
Here is another inspiring story of an Indha woman whose amazing works of creativity is now a part of many of Indha’s products. I would like to introduce her as an artist who expresses joie de vivre in her paintings.
Shellie Singh Rana, my old time friend was all game to join us, for her beautiful paintings were to become an integral part of the eclectic designs of Indha products. Most importantly, she was happy in becoming an INDHA- PRENEUR. Shellie lives in Gurgaon with her husband who is a Pilot & they have two sons. Painting is her passion and Shellie is full of life and enthusiasm that is reflected in her work. I knew she would love the idea of her work being used in various products like Cushion Covers, Diaries & Tote bags. She was all for generating work for the Indha women who come from underserved background.
Shellie Rana Singh is a renowned contemporary artist whose refreshingly colorful abstract paintings are a joyful depiction of the festivity and frolic of metropolitan living.She channeled these thoughts to canvas and her paintings are resplendent with colors of joy, life, festivities and vivaciousness that best describes the effervescent place.
Her widespread popularity as an artist is due to her captivating techniques reflecting resplendent splashes of color that suggest a pandemonium of activities in a typical metropolitan lifestyle and a buoyant optimism of reality and imagination.
Shellie’s exhibitions are a sell-out and her paintings are conversational pieces adorning many modern homes and offices. I had my fair share of friendships and their impact in my life. Shellie’s is one friendship that will remain close to my heart because she is a true friend who shares my ideals and is a part of the initiative that I have dedicated my life to. This blog is aimed at bringing to the world, budding entrepreneurs and latent talent of many women I meet every day across India, who strive to emerge as winners in their life’s fight. Here’s to more women wearing Indha – the ring of responsibility – like a crown of honour.
Capt. Indraani Singh Senior AirIndia Pilot:Founder/Managing Trustee-Literacy India Founder-Indha Craft